A few selected projects I've worked on over the last few years, along with concepts and experiments for my personal enjoyment. I like to understand how mental models evolve over time, so some projects can span long periods.
Some work is available on request, get in touch.
When better design makes the underlying dysfunction more visible.
Service Design | User Experience | Behavioural Design | Concept Testing | Product StrategyPersonal experiments using AI-assisted prototyping, exploring where it accelerates the process, where it doesn't, and what that means for how design work gets done.
Prototyping | AI-Assisted Design | Concept Testing | Design Process
An organisation optimised for output rather than outcome. Changing that culture starts with treating the people involved as users first.
Design Leadership | Service Design | UX Research | Organisational Design | Product Strategy | Stakeholder ManagementWhen should AI guide, and when should it step back? A 2019 experiment in conversational UI that keeps getting more relevant.
AI | User Experience | User Research | Behavioural Design | Concept Testing | Product Strategy | Product Design
A well-understood concept — reservation — was causing checkout abandonment. The problem wasn't comprehension. It was context.
User Experience | User Research | Concept Testing | Product Design | Product StrategyFor blog articles hosted on this website, I decided to adopt a different body font to make my nonsenses at least easy to read. The chosen one is Atkinson Hyperlegible, designed by the Braille Institute to help low vision readers.
I've also added the ability to switch between three fonts, so you can choose the one that best work for you.
Designing for the gap between conversation and delegation.
Read the article UX Collective (Medium)
What we lost when design became mainly UI, and what AI gives us the chance to reclaim.
Read the article UX Collective (Medium)
Since my mother started using touchscreen devices, I’ve had the opportunity to observe how the relationship between older adults and technology can be tricky in ways I couldn’t have imagined before.
Read the article Bootcamp (Medium)
Delivering an efficient, satisfying, and effective product is a complex job, especially because there is a constant risk of investing time and resources in something people do not need nor understand.
Read the article
When, as designers, can we give an answer and when should we explain why we shouldn’t?
UX Collective (Medium)
In a nutshell, usability testing involves a one-to-one interaction and the ability to observe what the user does.
UX Collective (Medium)
Usability tests are a little bit like a medical check-up. Everybody claims they’re important but you never get around to having one (and what if they discover that I have something? I know I’m healthy!)
UX Collective (Medium)
Designing for the gap between conversation and delegation, and why most current AI interaction patterns are still optimising for the wrong thing.
Read the article UX Collective (Medium)
The discipline narrowed itself to UI work over the last decade because UI was where the money was. AI gives us back the rest of the surface.
Read the article UX Collective (Medium)
Field observations on how older adults navigate touchscreens — and what an AI layer changes about that relationship, six years on.
Read the article Bootcamp (Medium)Some need a design function established from something close to scratch. Some need to restructure one that's grown without coherent intention. Some need a second pair of eyes on a specific question about how the practice fits into the organisation.
Engagements range from a few weeks of diagnostic work to a few months embedded as fractional leadership, the shape follows the question, not the other way around.
Copyright © Alessandro Molinaro 2006-2025