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I'm Alessandro,

a designer passionate about how people interact with complex systems. I'm NNg Master Certified (UXMC), with over two decades of practice, and still in love with the discipline.

A bit more in the about page

Service and Systemic Design.

Multiple systems and services interact to form a cohesive experience. From Service Blueprinting to Gigamaps, I ensure every touchpoint is optimized for user satisfaction.

Product Strategy and UX Frameworks.

A long-term blueprint that defines the product vision, target audience, and unique value — aligning business goals with customer needs through a tailored framework that ensures a seamless experience.

UX Research and Design.

Interacting with users is essential to achieve a deep understanding of how do they think, feel, and behave. This insight drives the design process, ensuring that solutions are tailored to real user needs.

Discovery and Conceptualisation.

Understanding the market and user behaviors to identify the unmet needs a product must address — shaping solutions that create real value and deliver a meaningful experience.

Leadership and Coaching.

Coaching and leading teams towards achieving goals, while developing individuals' skills and potential.

Projects.

A few selected projects I've worked on over the last few years, along with concepts and experiments for my personal enjoyment. I like to understand how mental models evolve over time, so some projects can span long periods.

Some work is available on request, get in touch.

A car-buyer user journey, where each step is connected with dedicated sub-services, not visible in the frame. The steps are represented with illustrations.
2019-2026 WiP

Designing a coherent service in a fragmented landscape.

When better design makes the underlying dysfunction more visible.

Service Design | User Experience | Behavioural Design | Concept Testing | Product Strategy

Explore the project Available on request
2026 New

Prototypes.

Personal experiments using AI-assisted prototyping, exploring where it accelerates the process, where it doesn't, and what that means for how design work gets done.

Prototyping | AI-Assisted Design | Concept Testing | Design Process

Discover the collection
Three screenshots, Desktop, mobile and tablet, of a weather app dashboard.
A car-buyer user journey, where each step is connected with dedicated sub-services, not visible in the frame. The steps are represented with illustrations.
2024-2026 New

From output to outcome.

An organisation optimised for output rather than outcome. Changing that culture starts with treating the people involved as users first.

Design Leadership | Service Design | UX Research | Organisational Design | Product Strategy | Stakeholder Management

Read the case study Available on request
2019-2020 → 2026Concept

The future is conversational.

When should AI guide, and when should it step back? A 2019 experiment in conversational UI that keeps getting more relevant.

AI | User Experience | User Research | Behavioural Design | Concept Testing | Product Strategy | Product Design

Read the case study
Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.
2021

A matter of mental model.

A well-understood concept — reservation — was causing checkout abandonment. The problem wasn't comprehension. It was context.

User Experience | User Research | Concept Testing | Product Design | Product Strategy

Read the case study

Thoughts.

For blog articles hosted on this website, I decided to adopt a different body font to make my nonsenses at least easy to read. The chosen one is Atkinson Hyperlegible, designed by the Braille Institute to help low vision readers.

I've also added the ability to switch between three fonts, so you can choose the one that best work for you.

19th of March 2026New

What AI Exposes About Design.

What we lost when design became mainly UI, and what AI gives us the chance to reclaim.

Read the article Read it on UX Collective (Medium)
16th of May 2019 revisited on march 2026Concept

Aiding digital interface manipulation with AI.

Since my mother started using touchscreen devices, I’ve had the opportunity to observe how the relationship between older adults and technology can be tricky in ways I couldn’t have imagined before.

Read the article Read it on Bootcamp (Medium)
30th of January 2025

Testing concepts.

Delivering an efficient, satisfying, and effective product is a complex job, especially because there is a constant risk of investing time and resources in something people do not need nor understand. 

Read the article
29th of May 2020

Intuition and prediction in UX practice.

When, as designers, can we give an answer and when should we explain why we shouldn’t?

Read it on UX Collective (Medium)
24th of June 2019

Thoughts on usability testing.

In a nutshell, usability testing involves a one-to-one interaction and the ability to observe what the user does.

Read it on UX Collective (Medium)
04th of May 2019

Usability testing: the everlasting debate.

Usability tests are a little bit like a medical check-up. Everybody claims they’re important but you never get around to having one (and what if they discover that I have something? I know I’m healthy!)

Read it on UX Collective (Medium)

Resources.

Some tools, articles and papers that I found useful and/or interesting

Discover the resources

This is my playground for experimenting with code. If you spot anything odd or have feedback, I’d love to hear it.

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Design means crafting a balance between form, function and emotion. The experience shapes and is shaped by these elements. The most common simplification is that we should make things "simple".

We live in a complex world, and such complexity cannot be removed unless by offering a poorer experience. We should aim to reduce it maybe by hiding it under the hood.
Make it simpler rather than simple.
The level of complexity depends on the people who will use the product, so the key for a good design is knowing your users. There is no recipe. It depends.

Copyright © Alessandro Molinaro 2006-2025